Group Marketing Manager
The deciding facts
- Compensation
- Range shared on the first call
- Work arrangement
- On-site, full time
- Location
- Dubai
- Work authorisation
- Employer sponsors work authorisation
- Employment type
- Full Time
- Interview stages
- 3 before an offer: apply, TaaSFlow review, employer interviews
- Posted
- 27 October 2026 · 8 days ago
About the company
A leading Dubai-based group with businesses across retail, F&B, entertainment and mixed-use development. We create destinations where people shop, dine and spend their time. We're looking for a marketing leader to unify our brands and drive growth across the portfolio.
About the role
Group Marketing Manager Location: Dubai, UAE Reporting to: CEO Business Units: Retail, F&B, Entertainment and Mixed Use Development
Job Purpose
To lead and oversee the Group’s marketing function, ensuring the effective development and execution of integrated marketing strategies that enhance brand equity, drive business growth, and deliver measurable commercial results across all business units.
Key Responsibilities
Marketing Strategy and Leadership Develop and implement the Group’s overall marketing strategy aligned with business objectives and commercial priorities. Lead and mentor the marketing team fostering a high performance collaborative culture. Establish annual marketing plans, budgets, KPIs and performance objectives. Ensure consistent brand positioning and messaging across all business units.
Brand Management Develop and protect the Group’s brand architecture, positioning and visual identity. Ensure consistency across all customer touchpoints. Lead brand launches, repositioning initiatives and corporate communications.
Campaigns and Communications Oversee the planning and execution of integrated marketing campaigns across digital, social, PR, experiential, CRM and traditional media. Lead seasonal campaigns, product launches, events and corporate initiatives. Develop communication strategies that strengthen brand awareness and customer engagement.
Digital Marketing Oversee digital marketing strategy including paid media, SEO and SEM, website, e-commerce, email marketing, content marketing, CRM and marketing automation. Ensure digital channels support overall marketing objectives.
Content and Creative Oversee content strategy across all platforms. Ensure all creative output aligns with brand guidelines. Direct photography, videography, copywriting and design initiatives. Drive content planning through an annual marketing calendar.
Events and Partnerships Lead marketing support for exhibitions, retail activations, launches and entertainment events. Develop strategic partnerships with brands, media, influencers and industry stakeholders. Oversee sponsorships and cross-promotional opportunities.
Commercial and Tenant Marketing Develop and implement marketing initiatives that drive footfall, sales and customer engagement across the Group’s retail, entertainment and lifestyle businesses. Partner with tenants to develop joint marketing campaigns, promotional activities, store openings and seasonal activations. Build strong relationships with tenants and external partners to maximise collaborative marketing opportunities.
Customer Experience and Loyalty Develop customer engagement initiatives. Oversee loyalty and membership programmes. Improve customer acquisition and retention. Support CRM strategy.
Performance and Analytics Establish marketing KPIs. Monitor campaign performance. Analyse customer insights and market trends. Optimise marketing investment based on ROI.
Agency and Vendor Management Manage external agencies, media partners, production companies and creative suppliers. Ensure quality, timelines and budgets are maintained.
Requirements
- Hands-on marketing experience in at least one of these markets: South Korea, Japan, Singapore, Hong Kong, China or Vietnam — either working in-market or marketing brands from or into those markets. This is a key requirement.
- Bachelor's degree in Marketing, Business Administration or a related field. An MBA or professional marketing qualification is an advantage.
- 10 or more years of progressive marketing experience, including at least 5 years in a marketing leadership role and at least 2–3 years in a senior leadership position.
- Based in Dubai, or willing to relocate.
- Experience in retail, shopping malls, entertainment, hospitality, consumer brands or mixed-use developments is highly desirable.
- GCC and UAE marketing experience is preferred.
- Arabic is a plus; Korean, Japanese, Mandarin, Cantonese or Vietnamese is also a plus.
We welcome applicants of every nationality and background. What matters is hands-on marketing experience in the markets above.
What we need
- Hands-on marketing experience in at least one of: South Korea, Japan, Singapore, Hong Kong, China or Vietnam — working in-market or marketing brands from or into those markets
- Bachelor’s degree in Marketing, Business Administration or a related field
- 10 or more years of progressive marketing experience
- At least 5 years in a marketing leadership role
- At least 2–3 years in a senior leadership position
- If outside the UAE must be willing to relocate
Nice to have
- Experience within retail, shopping malls, entertainment, hospitality, consumer brands or mixed use developments
- GCC and UAE marketing experience
- Arabic language skills
- MBA or professional marketing qualification
Responsibilities
Develop and execute the Group's marketing strategy aligned with commercial goals across Retail, F&B, Entertainment, and Mixed-Use Development units. Lead, mentor, and build a high-performance marketing team while managing annual marketing plans, budgets, and KPIs. Maintain and protect group brand architecture, visual identity, and positioning across all customer touchpoints. Oversee multi-channel integrated marketing campaigns across digital, social, PR, experiential, CRM, and traditional media. Direct digital marketing operations including paid media, SEO/SEM, website, e-commerce, content marketing, and marketing automation. Lead tenant marketing and commercial initiatives to drive footfall, store openings, and joint promotional campaigns. Oversee customer loyalty, retention, membership programmes, and CRM strategy. Direct event activations, sponsorships, industry partnerships, and influencer marketing. Track marketing analytics, ROI, and customer insights to optimize budget allocation. Manage external creative agencies, media partners, and production vendors.
Languages
English (fluent). Arabic, Korean, Japanese, Mandarin, Cantonese or Vietnamese are a plus.
Travel
occasional
Work authorisation
Must be based in, or willing to relocate to, Dubai.
Equal opportunity
We are an equal-opportunity employer. We hire on skills and experience and welcome applicants of every nationality, background, gender and age.
How hiring works here
- 1Apply in about 5 minutes — share your details, upload your CV, and answer 5 short screening questions.
- 2TaaSFlow reviewers verify your fit against the role's requirements and preferred qualifications.
- 3Shortlisted candidates are introduced to Confidential employer within a few business days.
- When you hear from us
- A confirmation straight away, and a real decision on your application within five business days.
- If it is a no
- We tell you, in writing. We do not leave applications unanswered.
- Who sees your application
- TaaSFlow reviewers first. Confidential employer sees it only if you are shortlisted for this role.
- Tracking it
- Every stage is visible in your application tracker, with the next step named.