TaaSFlow · sector briefing
Demand generation, performance marketing, brand, content, lifecycle and marketing operations — scored on channel ownership and business outcomes.
Demand generation
Pipeline-owning demand and growth marketers.
Demand generation managers · Growth marketers · Field marketing managers · ABM specialists
Performance marketing
Paid acquisition and analytics-heavy marketers.
Paid acquisition managers · SEM / paid search specialists · Paid social specialists · Marketing analysts
Brand & creative
Brand builders, designers and creative directors.
Brand managers · Creative directors · Art directors · Design leaders
Content & editorial
Editorial-quality content teams.
Content marketers · Editorial leads · Managing editors · Writers and content producers
Lifecycle & CRM
Retention, lifecycle and CRM specialists.
Lifecycle marketers · CRM managers · Retention specialists · Email marketing managers
Marketing operations
Systems, analytics and campaign ops.
Marketing operations managers · Campaign operations · Marketing analytics · Marketing technology managers
Channel and stack fit
Paid, SEO, content, lifecycle and events reward different signal. The rubric captures the channels actually owned and results measured, not the list of tools mentioned.
Funnel-stage ownership
Top-of-funnel demand, product marketing and lifecycle marketers own different work. Funnel-stage ownership is captured so shortlists match the seat you're hiring for.
Brand vs performance
Brand builders and performance marketers reward different evidence. We calibrate rubrics so brand hires aren't judged on CAC targets and performance hires aren't judged on brand books.
Audience and motion
B2B enterprise, B2B SMB, B2C and community-led motions all need distinct evidence. Audience is captured as a filter, not a keyword.
Every candidate is scored against the role's rubric, and every score points back to a specific line in the CV. For marketing & advertising, these are the signals that carry weight:
Candidates stay invisible to you until we've reviewed them for your specific role, and contact details are released as a separate step.